May 24

HOW TO: Calculate What Facebook is Worth to Your Business

I know there’s been other studies that conclude a Facebook fan is worth $XXX, but that’s based on surveying and presumptions of downstream purchases by facebook followers. I used a simplified template that I’ve used in the past and tried to capture the key assumptions of something most companies are already doing & paying for (email) to determine the brand-building value of something that’s a newer addition to the marketing program (Facebook).

I’m assuming that you can easily determine what the email marketing costs are for your company on a per email basis, and what the equivalent “value” of your Facebook impressions are, based on your email investment.

Is this an appropriate way to calculate Facebook’s value to an organization?

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  1. Pingback: Casino Resort & Hospitality are inherently social - here is your strategy. | Larry Fretz - Gaming & Hospitality Technology & Innovation Observations & Consulting

    [...] would a coupon, and you can actually put some sort of ROI condition around that particular program (see this post for a suggestion). What is important is that you don’t use the number of Twitter followers and Facebook likes you [...]

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